5 elements of a high performing property advert

1. The property price

Buyers search using price brackets on portals such as Rightmove and Zoopla. Price yourself out of the market and you could find yourself being missed in searches. You want a property valuation using a range of trusted information interpreted by a professional. Priced right this saves you time advertising and ensures you get a good price for the property.

2. The advert summary and lead photo

The lead photo and the summary description are there to generate click throughs to the full property details. If these are poor quality you are less likely to generate suitable viewing enquiries. This could lead to a lengthy sales process which is undesirable.

3. Professional photos

These visual aids keep the buyer engaged whilst engaging online. Bad photos can leave to abandonment of the advert web page. We recommend the use of a professional photographer to capture the best of your property, to help show the property in its best light.

3. The property and location description

The time to sell the strengths of the property, the area and the local amenities. The aim is to generate maximum viewings by keeping the reader engaged.

4. Viewing handling

Handling enquiries, arranging viewings and sending confirmations by SMS and email allow for good diary handling. The tighter this is the reduced risk of no shows and missed opportunities. You also want a 7 day agent to take calls.

5. Sales progression and closure

If this is not handled well it can put unwanted pressure on those involved in an already stressful process. You want an agent you can rely on to pull people together for a hassle free sale. The whole sale can be risked if not handled well and if you are under time pressures this is not something to be risked.